Introduction
360° experiences provide immersive visuals that allow customers to explore locations from all angles, creating a sense of presence. This guide will walk you through the navigation techniques to effectively use 360° experiences and showcase your property in the most engaging way possible.
Understanding 360° Experiences
360° experiences capture a complete view of a space, enabling users to look in any direction as if they were physically present. Unlike traditional photos, these immersive views provide a comprehensive understanding of room layouts, spatial relationships, and overall ambiance.
Essential Navigation Techniques
1. Panning
- Mouse/Trackpad: Click and drag the image to pan in any direction (up, down, left, right)
- Touch Devices: Use single finger drag to move the view around the space
- Complete Exploration: Look up to see ceilings, down to see floors, and all around to understand the full space
2. Zooming
- Mouse: Use the scroll wheel to zoom in and out for detailed viewing
- Touch Devices: Use pinch gestures to zoom in for close-up details or zoom out for wider views
- Detail Focus: Zoom in to highlight specific features, finishes, or amenities
3. Interactive Hotspots
- Navigation Points: Click on arrows and hotspots to move to different locations within the experience
- Information Access: Some hotspots provide additional details about specific features
- Seamless Transitions: Move between connected spaces or viewing positions
Tips for Effective Navigation
Smooth Exploration
- Use controlled, smooth movements to explore the environment naturally
- Avoid rapid movements that can cause disorientation
- Take time to fully explore each viewing angle
Immersive Engagement
- Encourage users to actively engage with the experience
- Spend time in each location to create a sense of presence
Best Practices for Client Presentations
- Orient clients to the navigation controls at the beginning
- Guide them to look up, down, and around to experience the full space
- Point out interactive hotspots and encourage exploration
- Use 360° experiences to answer questions about room layouts and features
Maximizing 360° Impact
- Start with the most impressive view in each space
- Use arrows and connectors strategically to create natural exploration paths
- Combine 360° assets in custom experiences with other media types for comprehensive presentations
- Allow clients time to explore independently after guided tours
Next Steps
Familiarize yourself with your property's 360° experiences by exploring each space thoroughly. Identify the most compelling views and create a logical navigation path for client presentations.
Need additional help? Submit a support ticket through our Support Request Form and our team will assist you promptly.